Software and the internet

The internet has, without a doubt, changed the software business forever.

Once upon a time software was delivered by mag tape – great big reels of 1/2 inch tape that stored about as much as a couple of modern floppy disks.

Then.. we had floppies – umpteen generations of them storing from sod all to not very much – and I fondly (not) remember installing Microsoft Office 4.3 from floppies. There were about 40 of them, and the install took well over an hour, constantly shoving floppies into a PC.

Then there was the CD, then the DVD, with a few diversions into other tape technologies along the way.

These days, on-line delivery means you never need sell a boxed product. Everything can be downloaded, fast, and easily. The only challenge is registering that a user is genuine – painful but a problem that can be solved.

In my own case, I’ve had backup software up for download now from a dedicated web site. Thought I was doing pretty well originally to get 5 to 10 downloads a week.

Things have grown… In October (that’s last month) I had 423 downloads – that’s actual downloads, not viewings of the various web pages.

Here’s the monthly figures over the last few months:

May: 99

June: 112

July: 156

August: 144

September: 218

October: 423

It’s awfully hard to tell if the Google ad campaign (which was VERY expensive but that’s a story for another day) had a big impact in October or not.

But the moral of the story here is that having software which works, at a reasonable price, with ready availability – leads to downloads, eyeballs on a screen, and ultimately users who might even pay and become customers.

Who needs a boxed product? Who needs to burn CD’s? The internet makes software delivery a piece of cake.

All I need now is to extract a couple of dollars for each download and I’ll be a rich chappy. In my dreams.

4 Comments

Hahaha, I posted a comment with several http links and the spam filter ate it. :)

Anyway, what I was saying was that you’re probably not taking into account the downloads from the free software download sites. A quick google shows Quick Shadow to be on at least half a dozen of these sites.

Comment by Newman | November 5th, 2009 8:13 am | Permalink

Well done – if anyone can engineer a way for the downloads to work in their favour it’ll be you Mr Dump!

Comment by Kath Lockett | November 5th, 2009 3:08 pm | Permalink

I still burn off cd’s. I put together a playlist that I love and copy it to cd to listen in the kitchen or elsewhere, or I’ll make a cd of favourite songs to send to my sister. I enjoy doing it, the fun of choosing songs that “go together”, just makes me happy.

Comment by river | November 5th, 2009 6:54 pm | Permalink

It must have been my rave review on September 14th that did it ;-) http://snodgrass.net.au/?p=756

Comment by darren | November 5th, 2009 9:44 pm | Permalink

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