Recession, what recession?

Twice in the last seven days, we’ve visited the electrical goods store of a certain monster-national-housewares-retail-chain, let’s call it Hardly Normal.

The fandangled new “Gepps Cross Homemaker Centre” (and for you out-o-towners, it’s pronounced “Jeps” – as in Jets and replace the t with a p). Anyhoooooooo… This place opened with some fanfare a couple of weeks ago.  Fun it aint. The car parks are a maze, and you get the twin excitments of playing “dodge” as well as “spot the brain cell” when making your way from the car to any of the buildings. This, because the car park design is such that pedestrians were never considered – to get where you need to go you either walk on the roadways or leap over the newly planted garden beds.  And its a concrete jungle.  Certainly on the outside, it’s big, bold, and boring.

The Hardly’s store in this place is just a relocation of the store that was a little down the road. It’s not new in the area.

Our first visit to the Gepps Cross Hardly’s was earlier in the week, when I had a day off from work.  The place was packed, on a Tuesday at 11am. Tuesday was the start. The lead-in.  The teaser.  The visit to look at LCD TV’s,  figure out how big they are,  and how much they cost.

So after looking and doing a bit of research during the rest of the week,  today we made the journey back from Outer Bogansville to Gepps Cross Boringsville.

Now knock me down with a feather.  I thought we were supposed to be in recession.  Somebody forget to tell Mr Hardly.  The place was as packed as an Ikea store on a long weekend, but thankfully without the evil floorplan.  We had to stand around for 20 minutes just to catch a salesman,  so we could spend 4 minutes haggling the price down.

During the entire hour and half we were there,  the queue for the cahiers never shrunk below 100 metres long,  and at times ran the full depth of the store.  Having struck our deal,  we spent 45 minutes in the cashier queue waiting to pay our money.

Who says the economy is crook?  Clearly, it’s doing very nicely here in the The Deep North.

There needs to be a new measure of economic health:  Monitor the heart rate of a Hardly Normal cashier on a Saturday afternoon.  If heart rate approaches medical norms,  then the economy is sick.  Based on today’s carefully collected evidence, we’re a long,  long way from that case.

One Comment

I’ve often been in the city branch of H N, always had salespeople asking did I want any help with anything, eager to look after me etc, so decided I’d buy my new TV there. Well, on this occasion I went in dressed quite a bit differently, the comfy old patched jeans, the daggy sweatshirt, stood around near the TV’s, looking and touching for almost 40 minutes while salespeople chased around after better dressed people and ignoring me completely. Lots of them looked my way, then deliberately turned away. I left the store, went across the road to Myer and bought a new TV and DVD player within 10 minutes of walking into the department. They didn’t care about how I was dressed.

Comment by river | June 13th, 2009 7:03 pm | Permalink

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